Putting a Dollar Value on Foundational Research

Putting a Dollar Value on Foundational Research

The Situation Greg oversees billions of dollars in scientific research grants for the U.S. Office of Naval Research. Part of his job is going to Congress and justifying that spending, including the research that isn’t flashy, doesn’t make headlines, and...
A Full-Funnel Operating System

A Full-Funnel Operating System

The Situation Dapt’s CEO originally brought Sarah in for marketing — building LinkedIn reach, SEO, and an affiliate program to get ADP solution providers selling Dapt alongside their own services. That work meant getting close to how the business actually ran....
Automated Productivity Dashboard

Automated Productivity Dashboard

The Situation A primary care physician was about to lead a 3-month scheduling experiment. Her clinic was testing a different approach than the rest of the health system: rather than shortening appointment times to hit productivity targets, they’d add two...